
SUSHI GO
Sushi Go is a company founded by a team of engineers with extensive experience at leading autonomous driving firms in Silicon Valley. The team has previously developed RoboTaxi and RoboBus services that are already operating in more than 20 cities worldwide. Now united in Japan to pursue a shared vision, Sushi Go aims to contribute to Japanese society and demonstrate the potential of autonomous driving technology on the global stage.
Logo Design
Taking the structure of a sushi and the word GO, a delightful logo is formed with rounded strokes and bended shapes. The transitional mesh fill enhances a modern and high-tech quality.





Brand Colors
#000000
white
black
#FFFFFF

gradient
#F54CFF
#4C59F5
#0AFFFF
#4DADFF
Typography
As an international and multilingual company, typefaces in different languages need to be selected and work well. A geometric typeface OUTFIT and a classic serif Gen Shin Gothic are selected for modern and clean performance.
Outfit
900 Black
700 Bold
600 SemiBold
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt
Uu Vv Ww Xx Yy Zz
源真
ゴシック
700 Bold
400 Regular
Icons


The icon set takes the bended O shape, the rounded strokes and transition mesh in the logo to maintain the unity of the brand.






Website Design

Main Review

Inner Pages




