NNJ | todayfish

NowNaw Japan

NowNaw Japan (NNJ) is an AI and high-performance computing (HPC) driven company focused on enabling next-generation digital experiences. For this project, I developed a cohesive branding system that reflects its technological strength and forward-looking vision, covering logo design, website, and a range of corporate materials. The visual identity was designed to communicate clarity, innovation, and scalability across both digital and physical touchpoints.

Logo Design

The logotype combines geometric typography with a fluid form derived from merging the “O” and “A,” introducing a sense of motion and transformation. This contrast reflects both the precision of technology and the flexibility of AI-driven creativity, while the italicized structure reinforces a forward-looking, dynamic identity.

Brand applications

Brand Colors

The palette combines a vibrant blue with an extreme green (#00FFCC), whose sharp and luminous quality introduces a sense of digital intensity. This contrast enhances the brand’s expression of innovation, energy, and future-oriented technology.

black

#111111

white

#FFFFFF

pulse green

#00FFCC

core blue

#2A19E3

Typography

To support the brand’s international and multilingual nature, typefaces were selected to ensure clarity and consistency across languages. Montserrat, a geometric sans-serif, is used for its clean and structured appearance in Latin text, while Noto Sans JP provides a highly legible and well-balanced solution for Japanese. Together, they create a cohesive typographic system that maintains a modern and unified visual tone across different scripts.

Montserrat:

Montserrat

Noto Sans JP:

可能性を無限へ

Website Design

Main Review

Inner Pages

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